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The Muse and the Marketplace begins this Friday, May 10! Attendee schedules are now frozen for printing; if you did not sign up for sessions in advance or wish to make a change, never fear: you’ll be able to join sessions on the fly as well by checking in with the Session Manager at the door. For completely full sessions, the Session Manager will use their discretion on whether additional seating and/or standing room will be available per fire code. We cannot wait to host you at the Boston Park Plaza for an incredible weekend ahead!
Friday, May 10 • 11:45am - 12:45pm
The Business of Art: How to Navigate the Market As a Writer
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In this nuanced conversation, a group of agents and editors will discuss how leaning into market positioning, comp titles, BookTok trends and more can help or hinder your book’s success, moderated by Taryn Roeder, executive director of publicity at Abrams Books. This discussion will delve into the challenges of commodifying literature and deeply personal projects, as well as how to productively embrace the business side of things to make your work more visible and commercially successful. The last portion of the session will include a brief audience Q&A. 
Presenters
avatar for Sorche Fairbank

Sorche Fairbank

Since establishing Fairbank Literary Representation in 2002, Sorche Elizabeth Fairbank has had the pleasure of working with a dynamic and varied client list, representing bestselling authors, award-winning journalists, artists, and illustrators, television and YouTube stars, and of... Read More →
avatar for Jonah Straus

Jonah Straus

Jonah Straus is the founder of Straus Literary, a boutique literary agency based in San Francisco. He specializes in literary fiction, often with an international or multicultural outlook, as well as journalism, history, narrative nonfiction, and the culinary arts. Jonah got his start... Read More →
avatar for Serene Hakim

Serene Hakim

Serene Hakim is an agent at Ayesha Pande Literary. She represents authors in a variety of genres, from MG fantasy to adult literary fiction to contemporary YA. Serene is particularly interested in both YA and adult fiction that has international themes, highlights a variety of cultures... Read More →
avatar for Taryn Roeder

Taryn Roeder

Taryn Roeder is Executive Director of Publicity at Abrams Books, leading the publicity departments for the Adult and Children’s divisions. Taryn has over twenty years of experience in book publicity and has worked with leading figures in politics, science, music, as well as... Read More →

Friday May 10, 2024 11:45am - 12:45pm EDT
White Hill
  Publishing and Promotion

Attendees (76)


Waitlist (5)