The Muse & The Marketplace 2024

Covid had us all glued to our screens, now authors are back in person. In this new, anxious literary scene, how can you play to your strengths as a writer so you’ll connect with readers–whether on the screen or in real life–and actually sell books? It's never too early or too late to prepare for your time in the spotlight, especially as you're building a long career as a professional writer. This session will teach you the most important elements to focus on when publicizing your work and representing yourself on TV and radio interviews, and at readings, in-person or virtual. As part of a lively critique session, we will show clips of authors in a variety of situations and invite participation in a discussion on what works to engage an audience and make sales.

Topics include: What to avoid at all costs (behaviors, language, gestures, appearance); how to shine when staring at a blank screen instead of eager readers; how to get your message across while plugging your work graciously; how to hide nerves and find the right mind-set; how to connect with an interviewer; and how to handle tricky questions/situations.